The Tao of Sales
An Easier Way to Sell in Tough Times
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My Book Reviews Jim Collins, Good to Great

Recommended Books
Click for info

Exceptional Selling: How the Best Connect and Win in High Stakes Sales

Selling with Intergrity

Secrets of Question Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results

The Tipping Point: How Little Things Can Make a Big Difference

B2B Magazine

My Bookcase
This is a short list of those books I rely on the most, plus a discussion of what didn't make the list.

Strategic Partners
These are people I've worked with over the past 25 years in the sales and marketing fields whose expertise and integrity I wholly respect.

People Mentioned in the Tao of Sales
Within this website are a lot of interesting people. Here's how to find them.

This is the strangest page in the site, perhaps, but one of my favorites. Each week I'll post a different meditation from The Tao Te Ching, Zen and Sufi stories, or anything else that strikes my fancy. Enjoy. Here are some of my favorite books:

Tao Te Ching: A New English Version (Perennial Classics)

Zen in the Art of Archery

The Tao of Leadership: Lao Tzu's Tao Te Ching Adapted for a New Age

The Way of Zen

Zen Flesh, Zen Bones: A Collection of Zen and Pre-Zen Writings

The Art of War by Sun Tzu - Special Edition
Welcome to Resources I see this section growing, over time, into its own kind of on-line, value-added sales community, which means the content and purpose will be not just my vision and contribution but yours, as well.

This part of the site will be evolving over the coming months, but for now, here's what's here:

My Bookcase

As I mention in my biography The Author, I left the secure world of academia to plunge, headfirst, into corporate consulting and training - kind of like bungee jumping with factory reject rubber bands.

My academic background (M.A., Ph.D.) led me to start gobbling up every book I could find on selling. My actor training invited me to simply observe, attentively, what was going on around and inside me. Over the years, that’s turned out to be a better plan. But I certainly collected a lot of books on selling, starting with Frank Lapp’s How to Outsell the Born Salesman (1959). “One of the surest ways of producing sales is the use of a planned sales story.” Hmmm.

My bookcase(s) were jammed with sales (and customer service and negotiation) books - all the greats: Og Mandino, Zig Ziglar, Brian Tracy, Tom Hopkins, Joe Girard, Miller Heiman, Jeff Gitomer, Benson Smith and Tony Rutigliano, Neil Rackham, David Sandler, Kevin Hogan and William Horton - kind of like the Rock & Roll Hall of Fame for sales authors and consultants. (And I’m not even in Cleveland.) I still had a dog-eared copy of Dale Carnagie.

But when I went to re-issue The Tao of Sales, I asked myself: “How many of these books have I used in the past year? The past decade? The list got a lot smaller. So I decided to move what I wasn’t reading or using into boxes. Several boxes. There they sit in my barn, now, waiting for the raccoons to start building nests. And in the process of deciding what to keep, I learned something.

A lot of these books were good in their time - like the Chilton manual on VW Beetles that kept my first car going through several 100,000 mile revolutions of the odometer. I could take apart an air-cooled engine with my eyes closed. The only problem – JoAnn and I now drive a Honda and a Prius. I now wave, nostalgically, every time I see an old VW Bug go by.

For my sales book recommendations, mouse over the books to the right.